According to AliResearch, in 2014, China counties mobile online shopping market exceeded 200 billion yuan (US$32.16 billion), with an increase of 250% YoY, far higher than the increase of online shopping value of the same period.
Among the top 25 counties of largest contribution on mobile shopping value, most are in the eastern coastal areas, including nine in Zhejiang, five in Jiangsu, four in Fujian and two in Shandong. This phenomenon had relations with the local consumption levels and other factors.
Among the top 25 counties by mobile shopping value growth rate, 24 counties were located in the midwest China, seven in Tibet, five in Sichuan and four in Gansu. In many central and western counties mobile shopping users were more than the online shopping users.
|8||Hualong Hui Autonomous County||Qinghai|
|9||Dongxiang Autonomous County||Gansu|
Among the top 100 counties of largest mobile shopping growth rate, over half of online shopping users would like to buy from mobile rather than desktop. The increase of smartphone users and development of the living standard promoted the popularity of mobile shopping, mobile payment and other mobile apps.
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