Taobao mobile users totaled over 100 million milestone, revealed at Mworld 2012 conference.
According to its official data, Taobao Mobile generated a total of 11.88 billion yuan (about USD 1.88 billion) in revenue last year, more than six times earnings in 2010 (1.8 billion yuan).
Not hard to imagine, mobile shoppers are very young; 75% of Taobao mobile users are between 16 to 30 years old. Its female users continue to grow to 50% by the end of last year. As a lot of people expect this year to be a big year for mobile, Taobao expects its revenue via mobile channels to quadruple in 2012.