Retail sales through tablets, smartphones and other mobile devices in China are expected to increase by 85.1% annually to US$333.99 billion in 2015, accounting for 49.7% of China’s retail e-commerce sales according to eMarketer.
Retail sales of China’s m-commerce are estimated to be 4.5 times higher than that of the United States, which is forecasted to increase by 32.2% in 2015. US retail m-commerce sales will account for 22.0% of the total retail e-commerce sales, and 1.6% of the total retail sales. In contrast, 7.9% of China’s retail sales come from mobile platforms.
China’s retail market is poised for the development of mobile platforms, and is more networked compared with the US.
87.4% Chinese internet users use mobile phones to access the internet, compared with 74.6% in the United States.
The global e-commerce sales are expected to exceed $1.672 trillion accounting for 7.3% of the total retail sales and that ratio is expected to reach 12.4% by 2019.