In recent years, with the penetration of online travel applications and improvement of people’s living standard, more and more people chose to travel on holidays. The total number of outbound and inbound tourists in China increased by 9.8% to 127 million in H1 2015 according to Mafengwo.cn.
Based on the research by Mafengwo, an online travel company, 43.2% of Chinese travelers preferred payment in advance while 56.8% preferred to pay at the hotel reception, considering the possible changes during travel and security problems of electronic payment.
Selection of Hotels
In the first half of 2015, Chinese tourists in general would choose a hotel after browsing 14 hotels at weekdays, more than 11 in 2014; and on weekends they would on average browse 18 hotels before selecting their favorite hotels, more than 13 in 2014. Apart from price and reviews, hotel style and comprehensive condition were core factors that would influence final decisions.
Chinese domestic travelers on average booked hotels 12 days in advance, and booked outbound hotels 42 days before the trips, respectively an increase of 2 days and 5 days compared with 2014. PC users would reserve hotels earlier than uses in mobile end. PC orders would be made with an average of 32 days in advance, and the mobile orders with an average of 15 days in advance.
72.02% of the hotel reservation cancelation were done by the female users, and only 27.98% by the male users.
BnB (bed and breakfast) was one of the attractions of Taiwan. Taipei, with only 15.95% of total bookings in Taiwan, accounted for 63.96% BnB booking market. To attract more mainland tourists and increase the order of BnB, Taiwan needed to integrate resources further and strengthen the publicity and promotion.
Hot 5 Star Hotel Reservation Cities
In H1 2015, the top three cities that citizens preferred booking 5 star hotels were Hangzhou (a YoY increase of 287.67%), Fuzhou (226.67%), and Kunming (200%).
Hot Online Reservation Cities
Beijing was China’s most developed online hotel reservations city with one out of four booking hotels online. The top five cities that citizens preferred online booking were Beijing (23.96%), Shanghai (20.86%), Guangzhou (14.56%), Nanjing (7.51%), and Hangzhou (6.95%).
Hot 5 Star Hotels
The top 5 star hotels that Chinese tourists favored most were Marina Bay Sands Hotel in Singapore, Pai Island Resort and Racha Hotel in Thailand, L’Hotel Nina et Convention Centre in Hongkong, and AYANA Resort and Spa in Indonesia.
Also read: China Travel Market to Reach $617.4B in 2015