Shipment volume of Huawei smartphones is expected to reach 110 million in 2015 based on the first three quarters’ performance in 2015, an increase of 40% compared to 2014.
In Q3 2015, 149,500 smartphone units are sold in China. Huawei had 18.7% market share, slight increase compared with the previous quarter. Xiaomi accounted for 12.7% of the total market share, 1.3 percent points lower than Q2 2015 with the highest revenues. With the launch of Redmi Note2 and Xiaomi 4C in the following months, Xiaomi may receive another high growth point.
Lenovo and TCL also had increase in shipments volume compared with Q2 2015. Oppo also increases in shipments compared with the previous year, owing to new attempts in broadening offline sales.
In August, Qihoo 360, one of the leading internet companies in China, promoted Qiku, a midrange smartphone priced at 1,199 yuan targeting teenagers and the young generation. Pepsico, who operates on Pepsi-Cola, is also planning to jump into the market although details haven’t been released yet.
Smartphone penetration rate in China will reach 38.6% by the end of 2015 according to eMarketer.
Also read: China Top Smartphone Brands in H1 2015