Transaction value of China’s mothercare products on the online shopping platforms reached 190.24 billion yuan (US$29.67 billion) in the first half of 2015, including products such as infant formula, supplementary foods, diapers, baby supplies, baby clothing, toys, pregnant women supplies and so on.
Apart from deals on the official websites, all the transactions of mothercare products were completed on B2C and C2C platforms. C2C (consumer to consumer) platforms accounted for 69.7% of sales pursuant to overseas purchasing of various categories of mothercare products; Taobao and Baidu led the C2C market in China.
Tmall and Suning are the top two B2C platform for mothercare products, accounting for 60.9% and 14% respectively.
In China, over 16 million infants were born every year and the number of infants aged 0 to 3 years was more than 70 million. Large demand for mothercare products drvies China to be the second largest country of mothercare products market, only next to the United States.
The post-80s, who were familiar with online shopping and became accustomed to purchase related products online, promoted the maturity and development of the industry. Male shoppers of infant formula reached over 55.8% in 2014 and the ration was to keep increasing this year.