Transactions of China’s apparel online shopping market reached 413.05 billion yuan (US$65.08 billion) in H1 2015, including women and men’s clothes and excluding bags, shoes and children’s clothes.
Apparel faced the most frequent transactions on the B2C and C2C platforms in China. C2C sales accounted for 67.7%; Taobao is one of the typical C2C platforms.
Tmall had the largest market share on apparel online shopping market, accounting for 76.2%. As a platform gathering millions of merchants and brands, Tmall provides users variety of options.
Online shopping platforms usually offered affordable products on both B2C and C2C. Consumers could buy products across the world without limitation of time and distance. However, existing problems disturbed the further expansion of online shopping:
- some merchants were lack of credibility and integrity
- some products when received look different from online photos
- after-sale services were not good enough
- potential privacy and security problems