Average daily reach of Chinese news websites totaled 58.776 million users in September 2015, and the overall effective browsing time reached 110 million hours according to iResearch.
Youth.cn, whose daily coverage reached 930 million internet users, remains the largest news website in China. The daily coverage of Gmw.cn reached 893 million with a penetration rate of 3.5%, ranking second; China.com.cn 772 million internet users with a penetration rate of 3.1%, ranking third. Xinhuanet.com, Cankaoxiaoxi.com, and Eastday.com increased in average daily users compared to the previous month.
Effective browsing time of news websites increased up to 110 million hours in September 2015. Gmw.cn accounted for 8.5% of the total browsing time to 9.5 million hours, followed by Huanqiu.com (7.99 million hours) and Youth.com (7.82 million hours).
Also read: China Social Media Users Insights in 2015