Most online advertising were on PC or laptops in Hong Kong while only 4% targeting the mobile devices. TV advertising accounted for 30% of the overall advertising spend, newspapers 30%, and magazines 9%. 39% advertising is focused on print, higher than the overall China’s advertising on print media.
China’s online advertising is expected to account for 43.7% of the entire advertising market, 23.7% from mobile. Print media advertising accounta for 9.0%, TV 29.3% which are declining year after year predicted by eMarketer. And the total advertising market in Hong Kong is estimated to increase by 6.2% compared to last year with the fastest growth from online adverting according to ZenithOptimedia.
Also read: China Social Media Marketing Trends in 2015