The overall turnover of Black Friday in 2015 increased by nearly 30 times more than that in 2014 and the number of orders increased by nearly 35 times this Black Friday shopping season according to Alipay.
About 75% of China’s cross-border online buyers are women and 25% are men buyers during the Black Friday shopping season. Women aged from 25 to 40 years old accounted for the most orders. Apparel, beauty products, mother care and health care products are four categories of the most sought-after commodities which made up more than 75% of the total transactions in total. Free delivery is still a key factor to encourage more buyers.
The post-90s account for 34% of China’s cross-border online shoppers during this year’s Black Friday shopping promotion in China, representing an increase as large as 3 times. Cross-border online shopping costs decrease about 20% during the Black Friday shopping season in 2015 and the average cost is expected to decline more pursuant to the perfecting cross-border logistics and payment.
China’s cross-border online shoppers increased by seven times during this Black Friday compared to the shopping season last year according to Alipay. The average spend per person is 699 yuan (US$109.07) and the post-90s account for three-tenths of cross-border online consumers. China’s cross-border online shopping market has been developing rapidly especially in small and less developed cities.
China’s cross-border online shopping market is still concentrated in some developed cities and provinces such as Beijing and Shanghai: Beijing makes up 16.4% transactions values during the Black Friday and Shanghai 21.9%. Cross-border shoppers in Henan, Shanxi, Hebei, Hunan and Jiangxi have been growing in a large rise that cross-border online shopping may penetrate from large and developed to small and less developed cities soon.
The top 10 cities who make the largest orders in China during the Black Friday shopping season this year are Shanghai (21.05%), Beijing (12.99%), Hangzhou (4.89%), Guangzhou (4.51%), Shenzhen (3.90%), Chengdu (3.62%), Nanjing (3.54%), Wuhan (3.46%), Tianjin (2.57%) and Chongqing (2.28%).
The top 10 provinces and municipalities with the largest orders in China during the Black Friday shopping season this year are Shanghai (21.05%), Beijing (12.99%), Guangdong (11.41%), Zhejiang (9.51%), Jiangsu (9.28%), Sichuan (4.42%), Hubei (4.24%), Liaoning (2.82%), Fujian (2.71%) and Shandong (2.57%).
Also read: China Retail V.S. Online Shopping 2015