Transaction values of China’s B2C online market reached 503.6 billion yuan (US$78.58 billion) with an increase of 49.7% in the third quarter of 2015 compared to the same period in 2014 according to Analysys.
Although China’s B2C market tended to slow down while it maintained a modest growth in the third quarter with 4 percentage points higher compared to the growth rate in the second quarter of 2015.
Owing to the Double 11 shopping festival and Black Friday cross-border shopping season, China’s B2C market is expected to achieve a much larger transaction sales. And from November to December 2015, Chinese online shoppers are expected to spend US$150 billion in total and the average expenditure will reach US$209.87 according to Adobe Digital Index.
China’s online shopping market has maintained a relatively stable structure: Tmall (54%) led the market with an overwhelming advantage, Jingdong (23.2%) came next, and followed by Vipshop (3.3%), Suning (3.2%) and Gome (1.6%).
Total online transaction values on Tmall reached 91.2 billion yuan (US$14.25 million) on Double 11 in 2015. Although the transaction sales during Black Friday shopping season this year haven’t been reported, consumers spent an average of US$79.22 per order and per capita consumption of more than US$156.25 on Nov 20th according to Ymatou.
Also read: China Retail V.S. Online Shopping 2015