WeChat enterprise account is a mobile service for enterprises to establish connections among enterprises and staff, upstream and downstream supply chains, and enterprise IT systems. Enterprise account is designated for companies, government agencies, schools, hospitals, non-government organizations and other institutions.
WeChat enterprise account can help enterprises realize the effective mobile office with low-cost and fast efficiency compared with app promotion, and transform enterprise production, management, cooperation and operation processes to mobile. WeChat enterprise accounts as a tool for transforming IT systems to mobile can help enterprises:
1) Efficient mobile office. After the setting up of the enterprise accounts, enterprises can utilize its basic tools to strengthen the communication and coordination of staff, enhance the corporate culture, bulletin notification and knowledge management, and realize the mobility of enterprise applications quickly;
2) Low development cost. Companies won’t spend much on enterprise accounts compared with apps.
3) Zero threshold. Company members can scan the code to follow and users are able to use smoothly without special learning.
WeChat enterprise account could accelerate the integration of social relationships and work relationships. Most users communicated with workmates through WeChat during working hours according to the research of Tencent based on enterprises who have operated WeChat enterprise accounts.
WeChat could support an easy communication channel for business. The enterprise account can facilitate the communication between supervisors and subordinates, and reduce work pressure to some extent. Besides, it can make unfamiliar workmates or customers communicate more freely.
Monthly active users of WeChat reached 650 million ending November 2015. The number of WeChat enterprise account reached 600,000 as of November 2015 and overall users totaled over 10 million. Daily active users were 2 million and daily messages in November 2015 exceeded 12 million.
By establishing enterprise account, enterprises could realize a compact business circle, functional ecology system, and multiple social circles. Enterprise accounts can reconstruct the business pattern and bring in more opportunities for companies.
Also read: The Value of WeChat Official Accounts