Mobile shopping market has developed quickly in China. The growth rate of mobile shopping came faster than the overall online shopping market in Q3 2015. Mobile shopping transaction sales reached 519.99 billion yuan (US$80.25 billion) accounting for 56.7% of total internet shopping sales.
Mobile shopping continued to reach China internet users. Transactions on mobile client accounted for 56.7% overall online sales with 5.9 percentage points higher compared to the previous quarter and 22.7 percentage points higher compared to the same period last year.
Alibaba (Tmall and Taobao) accounted for 84.6% of China’s mobile shopping market in Q3 2015. Jingdong cooperated with Tencent to transfer social networks users to shoppers. Suning tended to increase more traffic and sales by relying on Tmall of Alibaba. Vipshop added 5.6 million active consumers in Q3 2015.
China’s mobile shopping sales have exceeded the PC client since Q2 2015 and were still expected to climb in rapid growth according to iResearch. Available for accessing the internet at anytime and anywhere highly motivated mobile terminals as a link to boost integration of online and offline shopping.
In addition, with increasing activities in the rural market, online sales on the mobile terminal is predicted to occupy an increasingly important position relying on cheaper and more convenient equipment operating methods compared the PC client.
Also read: China Retail V.S. Online Shopping 2015