The number of China’s third-party mobile browser active users topped 450 million people with a growth rate of 6.3% QoQ according to BigData Research. The number is expected to reach 480 million by the end of 2015.
Domestic third-party mobile browser market has entered a mature stage. China internet giants have started to develop the accurate delivery of information, socialized browsers, mobile web page gaming and others to build mobile browsers personalized information and entertainment platforms.
UC Browser (Alibaba), QQ Browser (Tencent), and Baidu Browser accounted for over 80% market share which led China’s third-party mobile browser market in Q3 2015. UC Browser ranked first with a penetration rate of 69.6%, followed by QQ Browser (48.3%) and Baidu Browser (29.2%).
Active users of UC Browser increased steadily with a growth rate of 6.3% QoQ in Q3 2015, followed by QQ Browser with active users growth rate of 3.0% QoQ and Baidu Browser of 2.9% QoQ.
Users access mobile browsers in fragmented periods. 62.8% users opened browsers during breaks; 16.6% used on buses or subways; 23.3% used before going to bed and 8.8% used at work or study.
Due to the diversified usage scenarios and fragmented usage time, mobile browsers were frequently used. 13% users opened mobile browsers over 5 times on average each day, 40.8% used 4 to 5 times each day, 41.4% used 2 to 3 times, and only 4.8% opened once or less every day.
Generally speaking, usage time for mobile browsing was relatively short. Only 13.5% users accessed mobile browsers for over half an hour, 16.8% used less than 5 minutes, 40.1% used 5 minutes to 15 minutes, and 29.6% used 15 minutes to 30 minutes.
Also read: Weibo Search Users Insights 2015