In this report, we will provide you the analysis of companies’ official weibo accounts in August 2012, including Weibo operation, interactive influence and followers’ activity . The data used is authorized by Sina Weibo Open Platform.
Besides the characteristics mentioned above,the popular keywords of appliance industry is quite related to the hotspot issues, such as the London Olympics. Also, most followers are post-80s and post-90s. Their interests are maily focused on content like art, fashion and online shopping. Advertisers could take advantage of these preferences.