Over three-quarters of China’s online video viewers watched video on smartphones in 2015 with 20.5 percentage points higher than PC and laptop video watchers according to CNNIC and CNSA.
76.7% China’s online video viewers watched video on smartphones in 2015 with 4.8 points higher than 2014. Mobile video watchers were basically the same with PC and laptop video watchers in 2014 while the gap broadened in 2015.
57.8% smartphone video users were female and over 40% were between 20 and 29 years old in 2015 according to CNNIC. Most of China’s smartphone video users were young and over 60% were under 30 years old. 56% online video viewers were male and 59.3% were under 30 years old in 2015.
Over half smartphone video viewers had an average income of 3,000 yuan (US$455.4) or more in 2015. Users earning 3,000 to 5,000 yuan (US$759.0) per month accounted for the majority. 11.1% users had no revenues.
Only 15.4% smartphone video viewers had bachelor’s degree or above in 2015. 66.5% users had high school education background indicating that the overall smartphone video users have low level of education.
Smartphone penetration rate in China was predicted to reach 38.6% in 2015 according to eMarketer. Increasing smartphone vendors boosted more fierce competition and the rapid development of smartphones in China. Smartphones sometimes could provide a better user experience than PC.
Smartphones brands in China included Apple, Samsung, Huawei, Xiaomi, Oppo, Vivo, Gionee, HTC, Meizu, Nokia, Sony, Motorola, Smartisan, Meitu, PPTV, Qiku, AUSU, and so on.
China was estimated to have 332.4 million smartphone video viewers with an annual increase by 15.4% in 2015 and accounting for 72.8% of China’s online video users. The proportion will reach 78.1%.