Emerging markets are leading the way with smartphone users in China (45.0%), India (36.7%) and Singapore (23.3%) Asia Pacific’s biggest adopters of digital wallets according to MasterCard.
Related: 7 Habits of China Online Shoppers
Overall, close to half of respondents (48.5%) across Asia Pacific have made a purchase using their smartphone in Q4 2015, led by those in India (76.4%), China (76.1%),South Korea (62.0%) and Thailand (61.1%).
Clothing and accessories (35%), personal care and beauty products (20.9%) and movie tickets (20.4%) are the top mobile shopping purchases amongst Asia Pacific consumers. Close to half of the consumers in China (46.4%), India (42.5%) and Korea (42.1%) shop for clothing and accessories on their smartphone.