According to Quarterly Market Monitor Report from Enfodesk, China online retailing transaction scaled 331.6 billion Yuan (USD53.81 billion) in Q3 2012, with QoQ growth of 18.7% and YoY growth of 60%.
Taken as a whole, online retail market forms a comparatively steady tripod complexion. The transaction amount of Taobao series, including Tmall and shopping site, surpassed 250 billion Yuan (USD40.03 billion), accounting for 82.9% of China online retailing systems.
Though suffering decline in recent quarters, 360buy reached 22.5 billion Yuan (USD3.6 billion), which is approximately 7.4%. Paipai, QQ Mall, QQbuy and 51buy belong to Tencent; they made 4.8% contribution to the whole market.
Prospect: Transaction Scale May Surpass 400 Billion Yuan in Q4
The biggest highlight in Q4 is the year-end online shopping carnival. Most of e-commercial sites like Dangdang, QQbuy, Tmall and 360buy are ready for the promotion activities.
It is estimated by iResearch that the online shopping market will keep its QoQ growth ranging from 30% to 40% and whole transaction scale may reach 370 billion Yuan (USD59.24 billion). There is another optimistic estimation that the market scale may break 400 billion Yuan (USD64.04 billion) for the very first time.