GMV transacted on Alibaba China retail marketplaces was RMB837 billion (US$126 billion), an increase
of RMB164 billion (US$25 billion), or 24% year-over-year, with mobile GMV accounting for 75% of total GMV according to Alibaba.
Alibaba Group revenue was RMB32,154 million (US$4,838 million), an increase of 59% year-over-year. China
retail marketplaces revenue was RMB23,383 million (US$3,518 million), an increase of 49% YoY; and mobile revenue of China retail marketplaces was RMB17,514 million (US$2,635 million), an increase of 119% year-over-year, representing 75% of Alibaba’s total China retail marketplace revenue.
Alibaba’s mobile MAUs in June reached 427 million, an increase of 17 million over March 2016, while annual active buyers on its China retail marketplaces increased to 434 million, a net addition of 11 million from the prior quarter.
Alibaba cloud computing business, Aliyun, continued its rapid expansion, with revenue in this quarter increasing 156% year-over-year to RMB1,243 million (US$187 million).
Alibaba Key Activities in Q2 2016
Alibaba added new features on Taobao, such as “Your Advice Please” and live streaming, to encourage a vibrant interactive community to further enhance user engagement. During June, daily active users launched the Taobao App an average of seven times a day and users posted more than 20 million reviews and comments a day.
More than 8,700 new branded stores opened on Tmall in the June quarter, including Sunglass Hut, Clé de Peau and Hasbro. In June, Tmall held the 618 Super Fan Festival, where over 270 brands launched interactive marketing and fan campaigns to reach, educate and engage consumers.
As of the end of the June quarter, Alibaba had a presence in over 17,700 villages in China. This coverage has enabled Alibaba to help brands, especially global FMCG companies, to distribute products into China’s rural communities.
In the June quarter, Tmall Global’s GMV growth exceeded 130% year-over-year, driven by strong growth across categories, including FMCG, digital devices and home appliances.