On Dec 12 last week, Google officially announced its decision to close down China shopping search engine.
Previously, some media revealed that Google was going to inform its partners in China the closure of shopping search engine. Confirmation in received by Google on Dec 12.
Google’s shopping search engine was released in May 2009 to compete with local shopping search websites like Etao. Google says, the influence of shopping search engine didn’t reach the expectation, and they are planning to focus on mobile advertising products, mobile and PC advertising display, export-oriented search advertising products. Chinese merchants could still use Google Shopping to reach consumers in other markets, Google said in the statement.
This is the second time that Google shut down its service in China in recent 3 months. It was in Sep that Google announced its decision to stop its music search engine.