Take a look of how online advertisers pay in China and you may generate a new plan in your mind.
CPT is short for Cost Per Time, a comparatively fixed charging model. Most websites or blogs will charge for a certain sum of money per month, which assures their stable advertisement income. But the advertising results are quite difficult to measure. Maybe that’s why its distribution decreases year after year.
CPC is short for Cost Per Click or Cost Per Thousand Click-Through, which is based on the number of clicks. It is mainly used by Google AdSence for Content and Baidu Promotion. With more attention to search ads, its distribution increased generally and even account for 51.9% in 2012.
CPA is short for Cost Per Acquisition and it charge on the base of actual results.
CPS is for Cost Per Sale, mostly used by shopping or guide sites.
CPM is for Cost Per Thousand Impression. Regardless of the outcome, advertisers have to pay as long as the ads are shown.