Retailer websites or apps are the first digital information source in all countries – most notably in the USA, UK, Germany, France and China according to a survey by Digitas.
92% of respondents in China used smartphones for online shopping.
The top 3 categories for digital purchase in China are food (94%), fashion (92%), and household items (89%). Some other interesting data include:
56.9% of 25 to 34 years old age group purchase online at least once a dayClick To Tweet- 56.9% of 25 to 34 years old age group purchase online at least once a day
- 39.6% of fashion purchases by 18 to 24 y-o are done in their bed
- For 86.9% of buyers, online chat is a ‘must’
- 83.1% do not expect delivery within one day (or less)
- 94.3% of people feel real pleasure when shopping online
- 38.5% of online purchases are not made alone
- 68.9% of people don’t want to share their personal details
- 91.4% of people like to have personalized products or services
- Only 2.1% of shoppers head to blogs or forums first, to get product information
- 35.5% of people first search for product information on a retailer website or app
- 20.8% of online food purchases by women are made on Wednesdays
- 39.1% of DIY-Home improvement purchases online are spontaneous
- 35.1% of online purchases for travel & leisure take more than 30 minutes
- 71.1% of Technology purchases online are planned
- 25.3% of people use connected TV at least once a week to purchase online
Also read: China online shopping market overview for Q2 2016