China, with a massive social network user base, would probably have 307.5 million users by the end of 2012, nearly double the US user base, according to eMarketer data. Social network spend in China is estimated to reach $612.8 million this year. The market will experience rapid growth throughout the forecast period, including a 51.3% gain next year.
However, the homegrown networks such as Sina Weibo, Renren and Tencent’s various social platforms, will enjoy the enormous growth of marketers’ advertising spend, with both Facebook and Twitter not having an official presence in China.