Baidu mobile maps MAUs were 348 million for the month of September 2016, an increase of 7% YoY. GMV for Baidu transaction services totaled RMB19.4 billion ($2.9 billion) for Q3 2016, an increase of 49% YoY. Baidu Wallet activated accounts reached 90 million at the end of September 2016, an increase of 99% year-over-year.
Total revenues in the third quarter of 2016 were RMB18.253 billion ($2.737 billion), a 0.7% decrease from the corresponding period in 2015, and 6.7% year-over-year increase, excluding Qunar in the third quarter of 2015. Mobile revenue represented 64% of total revenues for the third quarter of 2016, compared to 54% for the corresponding period in 2015.
Baidu online marketing revenues for Q3 2016 were RMB16.490 billion ($2.473 billion), representing a 6.7% decrease from Q3 2015. Baidu had about 524,000 active online marketing customers in Q3 2016, a 15.9% decrease from Q3 2015.