The number of active smartphone devices reached 1.45 billion units, an increase of 11.5% QoQ according to Umeng.
Apps with one million weekly active users or more had a retention rate of about 40% while those between 100,000 and one million weekly active users have a retention rate of between 20% and 40% according to Umeng.
Female mobile internet users have a higher ratio of 54% comparing with male ones in September 2016. 36% of mobile internet users are married; 25% of the married users have children.
The top provinces by total active devices are Guangdong, Beijing, Jiangsu, Zhejiang, and Shandong.