You are here: / / China online advertising market overview Q3 2016
China online advertising market reached 73.87 billion yuan (US$10.76 billion), an increase of 33% YoY or 9.4% QoQ.
Search engine ads accounted for 27.8% of China's online advertising market in Q3 2016, 5 percentage points lower compared to Q3 2015. E-commerce ads, the second largest category following search ads, accounted for 24.1% in Q3 2016.
Total revenues of China search engines reached 23.64 billion yuan with declined growth at 6.5% YoY; China search ads market increased ...
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