Hongbao is an attractive tactic and often effective one for China internet companies to grow user base and engagement. And, it is one must-have activity among China internet users during Chinese New Year festival. Facing the coming Chinese New Year, Alipay is launching a special Hongbao campaign utilizing Augmented Reality to make it more interesting and engaging.
The concept of the campaign is simple. Users can “hide” a hongbao anywhere, like in the office or living room, and share the clue in images to their families and friends in social media such as Alipay friends circle, Weibo, WeChat and QQ. Other users can use the clue and get the hongbao by using Alipay to scan if they get it right.
The AR Hongbao is not only for users but also available for brands to engage users during the Chinese New Year festival. Coca-Cola has become the first brand to test run the AR Hongbao campaign with Alipay.
Alipay and Taobao launched password hongbao campaign before, in which users can get the hongbao if they can enter the right password. This AR hongbao campaign is similar with a twist using AR and LBS technologies.