Alibaba is ranked the world’s second most valuable retail brand with a brand value of US$49.30 billion, according to WPP’s new 2016/2017 BrandZ Top 25 Most Valuable global Retail Brands ranking.
Amazon is ranked the most valuable global retail brand with a brand value of US$99 billion in 2016; its brand value has increased by 59% in 2016 compared to a year ago.
Alibaba’s main competitor in online retail JD.com brand value grew by 37% in 2016 and made it the 11th most valuable retail brand in the world.
Top 25 Most Valuable global Retail Brands 2016/2017 (USD; millions)
|3||The Home Depot||36,440|
The top e-commerce platforms in China are JD, Tmall, and YHD in 2016. Find out the top 10 here.