China tourism market is to receive 343 million person-trips with an increase of 13.6% YoY during the coming Chinese New Year (27 Jan 2017 to 2 Feb 2017) according to China National Tourism Administration (“CNTA”).
China’s domestic travel market reached 4.44 billion person-trips in 2016, an increase of 11% YoY. China’s post-70s and post-80s drive the outbound tourism market during Chinese New Year in 2016 according to lvmama.com. Hainan and the northeastern regions are popular domestic travel destinations. Japan and South Korea are popular outbound destinations during CNY in 2016. Read more here »
CNTA conducted a “Chinese residents travel intentions” survey across 60 sample cities. It shows 82% intend to travel in the first quarter of 2017 and close to half choose to travel during the Chinese New Year holiday.
The northern residents prefer to go south to enjoy the warmth in cities like Sanya and Xiamen while the southern would like to go north to enjoy the beauty of snow season in Cities such as Harbin. Air quality and natural environment are the top factors affecting decisions on travel destinations.
Outbound tourism market in China will see 6 million person-trips during Chinese New Year holiday. From the travel booking information, the popular destinations include United States, UK, and Spain for long-haul trips; Australia, New Zealand, Thailand, and Vietnam for short- and mid-haul destinations.
Last year, about 76% young users will pay for free and easy tours and 19% will go for individual trips during New Year’s Day in outbound countries. 25.56% young users will determine their destinations by considering costs and salaries. Survey results of lailaihui.com show that 69.72% users will spend less than 5,000 yuan (US$784.9) on outbound travel during New Year’s Day, and only 6.77% are willing to spend over 8,000 yuan (US$1,255.9). Read more on outbound tourism in 2016 here »