The number of Vipshop active customers for Q4 2016 increased by 39% to 27.5 million. The number of active customers for the full year of 2016 increased by 42% to 52.1 million.
Vipshop is a leading online discount retailer for brands in China. It reported total net revenue for Q4 2016 increased by 36.5% to 18.98 billion yuan (US$2.73 billion) over the prior year period. Total net revenue for the full year of 2016 increased by 40.8% to 56.59 billion yuan (US$8.15 billion) over the prior year.
Vipshop saw 82 million orders in Q4 2016 (+26% YoY) and 269.8 million orders in the full year of 2016.
Vipshop’s gross profit for Q4 2016 increased by 33.4% to 4.47 billion yuan (US$643.4 million) from 3.35 billion yuan in the prior year period. Gross profit for the full year of 2016 increased by 37.4% to 13.60 billion yuan (US$1.96 billion) from 9.90 billion yuan in the prior year.
With over 20,000 full-time delivery staff and over 2,000 self-operated delivery stations, Vipshop is now able to deliver more than 90% of its orders through its last mile network. The Company’s average delivery time for its in-house last-mile delivery capabilities has been reduced to less than 48 hours.
In the fourth quarter of 2016, over 60% of Vipshop’s returns were collected by its full-time delivery staff, which represents a significant increase from 30% at the beginning of 2016.
Vipshop added various popular international and domestic brands throughout 2016 including well-known brands like UGG, Tory Burch, Brooks Brothers, Belle and many others.