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The number of China enterprise email users was estimated to reach 112 million in 2016 and is expected to reach 135 million in 2017 according to iResearch.
Third party email providers in China sent a total number of 50 billion emails in 2016 with the average open rate of 10.46%, CTR of 2.37%, and the bounce rate of 18.61%.
Transactional email broadcasts have an average open rate of 15.02%, higher than non-transactional emails.
China Email Campaign Benchmarks by Industry
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