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Despite the slowdown in economic growth, China will continue to be one of the fastest growing consumer markets in the foreseeable future. Three emerging forces - upper middle class and affluent consumers, the new generation of young consumers, and online shopping will drive China's consumer market according to a joint report by BCG and Alibaba.
With the rise of these three forces, consumer demand, consumer behavior, and lifestyle have also changed. With the globalization trend and the pop...
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