In addition to a normal version for regular individual users, Sina Weibo has an enterprise version for companies, just like the Facebook Page idea. Sina is also testing a different version for media like this one.
In media edition of Sina Weibo, it has articles section besides the weibo posts stream. The articles are imported from RSS feed and auto-formated and displayed in one of eight available templates.
Weibo posts published via media edition are also displayed differently like this one:
An extra “card” will be displayed below the Weibo post including news thumbnail, headline and a summary. This will no doubt lead to higher click through rate.
This is just a beginning. Sina may launch multiple versions for further attempts on monetization, such as special version for e-commerce platforms like Taobao.