Micro-commerce, conducted through social media and chat software such as WeChat, is a hot market in China. It is viewed by enterprises as a new and improved way to market and sell compared to traditional e-commerce models, and by consumers as a quicker, less effort-intensive way to shop, using recommendations and shared information from people they trust.
Friends’ recommendations 2nd most important consideration for online shoppers
In 2016, Chinese consumers’ first co...
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