Micro-commerce, conducted through social media and chat software such as WeChat, is a hot market in China. It is viewed by enterprises as a new and improved way to market and sell compared to traditional e-commerce models, and by consumers as a quicker, less effort-intensive way to shop, using recommendations and shared information from people they trust.
Friends’ recommendations 2nd most important consideration for online shoppers
In 2016, Chinese consumers’ first consideration in making online purchases was the opinion expressed in online reviews, followed by the recommendation of friends and acquaintances. Consumers’ trust of friends played an important role in impacting their spending behavior.
Micro-merchants on social selling apps build on those relationships in arranging commercial activities and sales, providing them with a strong basis for development.
“Double Innovator” status provides ample job seekers
Statistics from the Human Resources ...
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