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Online retail sales in China's rural areas in H1 2017 achieved 537.62 billion yuan (US$79.9 billion), including 328.64 billion yuan (US$48.8 billion) for service retail sales and 208.98 billion yuan(US$31.1 billion ) for physical goods retail sales.
Rural e-commerce of China in H1 2017 presents the following characteristics:
1. Rural retail continues to maintain rapid growth. Online retail sales in rural areas grew 38.1% YoY in H1 2017, which is 4.9 percent higher than the city.
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