From frequent flyer accounts to supermarket preferred shoppers' cards, consumer memberships are an increasingly important part of China's consumption-based economy and of consumer spending habits. The following article presents an overview of the state of consumer membership. The survey was conducted in 2017 but the insights are still valid in 2020.
Member prices first
Preferential pricing is the factor Chinese consumers consider most when considering memberships. Nearly 70% of Chinese survey respondents say that they first consider price and savings when they obtain preferred shoppers cards.
Their second consideration, according to 41.1% of survey respondents, is a rewards and points program. Considerations such as improved customer service and better trea...
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