A SAP Hybris report shows that the current number of Internet users in China has reached 731 million, of which more than half use mobile Internet, whereby 4.69 billion users have mobile wallets. China is thus of the world leading level in terms of online shopping and payment innovations.
Chinese consumer expectations of brands continue to improve, as the survey shows that in the digital age, Chinese consumers particularly value the personalized service, hoping the brand provides a positive response from the rapid, personalized customer service.
Compared to brands outside China (86%), more Chinese consumers are willing to share personal information with Chinese brands (90%): 57% willing to share emails, 51% willing to share shopping records, 38% willing to share mobile numbers, 22...
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