Chinese consumers were once notorious for changing and upgrading their mobile phones at a furious pace. In recent years, however, this trend has begun into change, driven by increasing quality in phones and by increasing prosperity, with fewer consumers viewing smaller purchases such as smartphones as signals of status.
Upgrade frequency is falling
In 2017, the proportion of Chinese users who say they upgrade their phones at least once a year fell to 27.8% of Android phone users and 16.0% of i...
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