China online advertising market overview Q2 2017

The growth of online advertising in China has proceeded in lockstep with the general growth of the “internet economy” there, such that for the last two years growth has topped 25% every quarter.

In Q2 2017, the total market for online advertising reached 86.16 billion yuan (US$12.96 billion), with year-on-year growth of 28.5%.

The market is currently dominated by two categories, e-commerce ads and search ads, which have maintained relatively constant market shares over the past...