China's retail market has seen huge shifts in consumer preferences and buying habits over the past decade, a trend which has only accelerated in the past few years. To cope with the changes, retailers are rushing into the high-end market and integrating on- and offline retail experiences into a seamless package, selling experiences and quality of life rather than goods.
New retail boosts the high-end retail market
The e-commerce segment of China's consumer electronics market is trending to...
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