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Mobile advertising spends of internet services in China are the largest category in the first half of 2017, followed by Food & Beverage, IT products, and retail.
P&G is the largest mobile advertiser with over 500 million yuan total spending, followed by Unilever and Shanghai General Motors (SGM).
Mobile search (33%) is the top channel in terms of total advertising spend in China in H1 2017, followed by mobile e-commerce and mobile social ads.
China social media a...
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