China Double 11 Shopping Festival Sales Statistics 2017

In the ninth year of the world’s largest 24-hour shopping event, this year’s Tmall Double 11 2017 will showcase:

Alibaba Economy at scale. 11.11 will demonstrate the technological innovation and global scale of the entire Alibaba Economy. More than 140,000 brands and hundreds of millions of consumers will participate in 11.11 this year. This shopping festival will be supported by Alibaba’s global cloud, payment and logistics infrastructure.

Consumers will enjoy seamless payment and consumer loan services provided by Ant Financial. Alibaba Cloud will serve as the core technology and computing backbone to ensure the best consumer experience throughout the festival. Cainiao Network expects over 3 million logistics personnel to facilitate the hundreds of millions of packages that will be generated from the festival.

The number of annual active consumers on Alibaba’s China retail marketplaces reached 488 million, an increase of 22 million from the 12-month period ended June 30, 2017. See the performance highlights of Alibaba in Q3 2017 here.

Power of the Chinese consumer. Alibaba expects that hundreds of millions of Chinese consumers who visit its platforms on November 11 will have access to over 60,000 international brands and merchants to satisfy their increasing demand for goods and products from around the world. This year, Tmall will, for the first time, leverage its popularity outside China to bring over 100 domestic Chinese brands to international markets, targeting millions of overseas Chinese consumers in Asia and the rest of the world.

New Retail implementation. Alibaba’s New Retail model with integrated online-offline customer offerings will be showcased in store locations across China. More than 1,000 brands will convert nearly 100,000 physical locations into “smart stores” and our channel distribution solutions make it easy for more than 500,000 local neighborhood stores and Rural Taobao service centers to sell to consumers in lower-tier cities and rural villages.

Tmall Double 11 Sales Stats 2017

Total sales on Tmall Double 11 Shopping Festival reached 168.2 billion yuan in 2017 from 225 countries and regions, 90% from mobile.

167 merchants each has total transactions of over 100 million yuan. Nike store became the first one with over 1 billion yuan in apparel category.

Top 50 Tmall Stores on Double 11 2017

1. Suning
2. Xiaomi
3. Honor (Huawei)
4. Haier
5. Nike
6. Uniqlo
7. Sharp
8. Adidas
9. Linshimuye (furniture)
10. Midea
11. Quanyou (furniture)
12. GREE
13. Huawei
14. Gujia (furniture)
15. Heilan Home
16. PurCotton
17. Sanzhi Songshu (snacks)
18. P&G
19. Dyson
20. GXG
21. Balabala (children apparel)
22. New Balance
23. Semir
24. Peacebird
25. Jack Jones
26. Pechoin
27. Veromoda
28. ecovacs
29. Lancome
30. Zara
31. ONLY
32. Estee Lauder
33. Hisense
34. Anta
35. Philips
36. Gap
37. Chando
38. Eifini
39. Fotile
40. HSTYLE
41. Vivo
42. SK-II
43. Olay
44. Skyworth
45. Little Swan
46. Meters/bonwe (Apparel)
47. Xilinmen
48. Li Ning
49. Siemens
50. Bosideng (Apparel)

Outdoor sports

1. Nike
2. Adidas
3. Anta
4. New Balance
5. Li Ning
6. Sketchers
7. Puma
8. Xstep
9. Under Armour
10. Camel

Tmall Sales Progress on Double 11 2017

• 1 billion yuan: 28 seconds (vs. 52s in 2016)
• 10 billion yuan: 3 mins 1 seconds (vs. 6m 58s in 2016)
• 19.1 bn yuan: 5 mins 57s (exceeds total Double 11 sales in 2012)
• 36.2 bn yuan: 16 mins 10s (exceeds total Double 11 sales in 2013)
• 50 bn yuan: 40 mins 12s (vs. 2 hrs 30m 20s in 2016)
• 57.1 bn yuan: 1 hours 49s (exceeds total Double 11 sales in 2014)
• 91.2 bn yuan: 7 hours 22m 54s (exceeds total Double 11 sales in 2015)
• 100 bn yuan: 9 hours 4s(vs. 18 hrs 55m 36s in 2016)
• 120.7 bn yuan: 13 hours 9m 49s (exceeds total Double 11 sales in 2016)
• 168.2 bn yuan at 24:00

Alibaba Cloud processed 325,000 orders per second at peak. Alipay processed 1.5 billion payment transactions in total, up 41% from 2016, and processed 256,000 transactions per second at peak.

Other E-Commerce Platforms Double 11 Stats 2017

Total orders from 1 Nov till 7:46:58 on 11 Nov exceeded 100 billion yuan on Jingdong (JD). Total transactions on JD during the eleven days’ online sales reached 127.1 billion yuan with over 50% growth.

Netease Kaola total Double 11 sales value reached 4 times as much as last year’s. It reached the total transactions of last year’s Double 11 in the first 28 minutes. Kaola has 25.6% market share in China’s cross-border e-commerce market in Q3 2017 ranking first according to iiMedia.

Total orders on AliExpress exceeded 10 million as of 19:50 on Double 11 2017. It covers 184 countries and regions in the first two hours.

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