23-28-year-olds with independent incomes in Shanghai are increasing in both number and purchasing power, gradually realizing their potential as China's first consumption-oriented generation according to a joint report by CBNData and BoC Shanghai Branch published in October 2017.
At the same time, they make up the largest internet user demographic and have very developed mobile shopping habits. Their consumption revolves around health, quality of life, name brands, and imported goods. In a...
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