The number of Vipshop’s active customers for the trailing 12 months ended September 30, 2017 increased by 22% year over year to 60.5 million from 49.6 million in the prior year period.
Its total net revenue for Q3 2017 increased by 27.6% to RMB15.3 billion (US$2.3 billion) from RMB12.0 billion in the prior year period. Total orders increased by 23% year over year to 74.0 million from 60.1 million in the prior year period.
Vipshop’s gross profit for Q3 2017 increased by 19.4% to RMB3.5 billion (US$526.0 million) from RMB2.9 billion in the prior year period.
Net income attributable to Vipshop’s shareholders was RMB338.1 million (US$50.8 million), as compared with RMB342.9 million in the prior year period.
In Q3 2017, Vipshop’s average revenue per customer increased by 11% year over year, which was primarily driven by the 4% year-over-year increase in average ticket size and 7% year-over-year increase in the number of orders per customer.
It began to roll out its Super VIP Paid Membership Program to all customers in the third quarter of 2017. The average visiting frequency of customers who enrolled in the program increased by almost 100% after such customers started paying for the membership.
Vipshop recently added a number of popular domestic and international brands to its platform, including Diesel, Marc Jacobs, Sergio Rossi, Shanghai Tang, and Peuterey.