According to the China National Tourism Administration, during the New Year's Day holiday, a total of 133 million tourists traveled domestically, an increase of 11.08% over the same period of last year. Domestic tourism revenue reached 75.5 billion yuan (US$11.72 billion), an increase of 11.22% over last year’s holiday.
At the beginning of this new year, the tourism market is still booming. For these short holidays, short and medium-distance travel remains the norm, including day trips from major cities and rural experiential travel, with a higher proportion traveling by car.
Looking at major destinations, several trends are obvious; travelers are going to places that are particularly scenic in winter, visiting well-known hot springs, and traveling to warmer regions.
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