According to the Annual Report of CNNIC in 2017, Chinese netizens under 29-year-old account for 52.2% of total users. In terms of internet usage frequency, post-95s and post-00s are the most active users. It indicates that post-90s and post-00s are becoming the core users of the Internet.
In 2017, the average daily messages of post-95s QQ users has increased by 18%. So, what does QQ do to keep attracting the young, the core user of the internet?
WeChat attracts more and more middle-aged and elderly people while post-90s and post-00s become QQ’s die-hard fan. Smart device MAU for users aged 21 years or below increased year-on-year, indicating higher stickiness among young users. In the eye of post-00s QQ users, as WeChat is widely used by parents, teachers, and eldership, QQ looks...
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