China has replaced New Zealand as Australia’s top source of overseas visitors for the first time in the fiscal year 2017-2018, according to Tourism Research Australia.
As of February 2018, Chinese visitors made 1.39 million trips to Australia in the last twelve months, a 13.2% increase year-on-year. Chinese visitors are expected to account for 26% of total overseas visitors, which was only 13% in 2014, and hold a 60% share of overall traveling spending in Australia.
Margy Osmond, the Chief Executive Officer of Tourism & Transport Forum Australia, said Chinese visitors spent over A$ 10 billion every year in Australia, the top of all overseas visitors; today 10 Chinese visitors arrived on average every five minutes while a decade ago an average of 10 arrived every week.
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