As of 2015, the share of app activation by ad promotion has kept growing for two consecutive years. In 2017, the share of app activation by ad promotion in China reached 10.6%, a year-on-year increase of 32.5%.
iOS platform dominates the click volume of performance-based advertising in 2017 in China, whose share grew to 98.5% in the first half of 2017 and soared to 99.4% in the latter half of 2017. Considering the click fraud problem, iOS platform might encounter the more serious prob...
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