Chinese consumers have high expectations for more comfortable and individualized mobile shopping experiences. Most of them are willing to pay more for goods or service with the better shopping experience. Mobile payment application will play a role in better mobile shopping experience for the emerging economy, according to Worldpay.
62% of Chinese are willing to pay more for goods, travel or service that provides better mobile shopping experience, 53% of consumers in Brazil and 64% in India will also do so. By comparison, just 31% of consumers in the UK, 32% in Germany, and 37% in the US have such willingness.
54% of Chinese consumers are likely to shop via mobile if they received individualized notification from nearby businesses, well above 35% of global consumers.
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