According to iResearch, China mobile shopping has been developing at a rapid speed since the first quarter of 2011. Moreover, the first quarter in 2012 had reached the peak during last two years. Insiders analyze that the fast development of mobile shopping is due to the fast adoption of smartphones in China.
Mobile internet has already entered into almost every aspects of Chinese users’ life. As a result, the mobile shopping market is promising and the percentage of mobile shopping keeps rising.
Seen from the pie chart, Taobao possesses the majority of the market with 75.1% market share, followed by 360Buy and Tencent.